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Get SEM 2.0

About Us

Get Smart Email Marketing 2.0

Here’s What You Get

Smart Email Marketing is a 6-module training with 45 videos (plus bonuses!), along with clear benchmarks to keep you focused and on track for success.

Email Sequences

Implement a robust email marketing strategy in your business with these 16 email sequences (and more!).

Increase Sales

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Converting more first-time customers & repeat customers.


  • Product Launch Scale your business by expanding your product catalog.

  • Holiday Sale You should be running a promotion every 6–8 weeks! Here’s how.

  • Cross-sell Make additional sales offers when your customers are most likely to buy again.

  • Cart Abandonment Over 2/3 of cart visitors will abandon. Here’s how to get them back.

  • Sales Cycle Abandonment Most customers take multiple touchpoints before they convert. Use these emails to follow up and close the sale.

Boost Engagement

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Create life-long fans by building a relationship with your audience.


  • Content & Engagement Build a relationship with your customers with on-brand, story-based content.

  • Product Pre-arrival Increase reviews and customer satisfaction while decreasing returns.

  • Customer Win-back Get inactive subscribers to reengage with your emails.

  • New Customer Welcome Turn first-time customers into lifelong fans by helping them get to know you better.

  • Repeat Buyer Flow Repeat customers are the backbone of most businesses. Show yours that you care.

  • Sunset Flow Keep your email list healthy for better open rates and click rates.

Generate Leads

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Generate leads and other brand assets to use on your website and throughout your sales funnels.


  • Social Giveaway Contest Grow your email list with this simple yet effective lead gen campaign.

  • Out of Stock Product out of stock? Use that scarcity to capture emails for a future promotion.

  • User-generated Content Get happy customers to send you selfies, social posts and other valuable brand assets.

  • Incentivized Video Reviews These are the best marketing assets, hands down — and they’re easy to get.

  • Customer Survey Collect valuable customer insights to improve user experience and increase conversions.

Bonuses

When you join Smart Email Marketing 2.0, you also get over $2,991 in bonus Smart Marketer trainings.

Member Bonus #1

Holiday Bootcamp 2018


In this 6-module training, I am going to give you everything you need to have your most successful holiday season yet.

Look over my shoulder as I strategize and implement the month-long 2018 holiday sale event for my 8-figure ecommerce brand, including full access to my ads, emails and sales pages, along with step-by-step instructions for how I set up every part of my campaigns.

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$997 Value

Member Bonus #2

Holiday Bootcamp 2017


This 4-module training documents every step of my 2017 Holiday Sale.

Watch as I break down my entire holiday email schedule, including all the “mini-campaigns” I launched for Black Friday, Cyber Monday, Christmas and more. Then, see how I complemented my emails with ads, landing pages and social posts.

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$997 Value

Member Bonus #3

Advanced Ecommerce
Email Marketing


The first email marketing course from Smart Marketer.

In this precursor to Smart Email Marketing 2.0, learn how to use advanced email marketing techniques to grow your ecommerce business. (This training is especially helpful for influencers and personality-based brands!)

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$997 Value

Meet Your Instructors

Laura Palladino

Lead Social Strategist, BOOM! by Cindy Joseph

As the Lead Social Strategist and Email Marketing Manager at BOOM! by Cindy Joseph, Laura helped develop the strategy and build the campaigns that grew Ezra’s ecommerce brand to over $85 million in total revenue.

Ezra Firestone

Founder & CEO, Smart Marketer

One of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $85 million in revenue to date.

Our Risk-Free Guarantee

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Smart Email Marketing comes with a 30-day money-back guarantee.

If for any reason you are not delighted with this course, simply contact our Support Team and you will be given a full refund...No questions asked!